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Posted on: November 11, 2020

Virtual Downtown Tree Lighting & Socially Distanced Pictures with Santa


Thousands of twinkling lights will once again light up the Main Plaza of downtown New Braunfels as we head into the holiday season.

In consideration of COVID-19 precautions, the annual Downtown Lighting event will be held virtually.  On November 20th, at approximately 6:15pm, residents will be able to view a brief address from local officials followed by the traditional countdown leading up to the flipping of the switch and the Main Plaza lights turning on.  The virtual tree lighting event will be available for free on the City of New Braunfels Facebook page and on the city’s website at   

Additionally, after much coordination with local elves, the City of New Braunfels will also be able to provide families with an opportunity to take socially-distanced pictures with Santa Claus.  Also on November 20th, from 6:30pm to 8:30pm, jolly old Saint Nick will be sitting atop a vintage New Braunfels fire truck at City Hall.  Families can enter the City Hall parking lot from Walnut Avenue or Landa Street, park their vehicles, and then line up (maintaining 6 feet of space between groups) to wait their turn for a picture with Santa.  Face coverings are required while waiting in line for everyone over the age of 10 years old.    

Pictures are being taken by a professional photographer and will cost $10 each with the proceeds benefitting the New Braunfels Downtown Association.  Please note that only cash payments will be accepted and no one will be allowed to enter the line after 8:30pm (however, those already in line at 8:30pm will still be served).  Kids are also welcome to write letters to Santa at home and then bring them that evening to drop them off in Santa’s mailbox at City Hall!  For additional information, please contact the New Braunfels Parks and Recreation Office at 830-221-4350. 

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